projects
Books
This is a list of books that I've been collecting from different "must-read books for ..." articles. I've read some of them. But definitely need to read at least half of the list.
List
Steven Heller
100 Ideas That Changed Graphic Design
Stefan Sagmeister
Beauty
Johaness Itten
Design and Form: The Basic Course at the Bauhaus and Later
David Lauer
Design Basics
Mike Monteiro
Design Is a Job
Ellen Lupton
Design Is Storytelling
Paul Rand
Design, Form and Chaos
Karen Cheng
Designing Type
Steve Krug
Don't Make Me Think: A Common Sense Approach to Web Usability
Martin Lorenz
Flexible Visual Systems
James C. Collins
Good to Great: Why Some Companies Make the Leap... and Others Don't
Ellen Lupton
Graphic Design: The New Basics
John Clifford
Graphic Icons: Visionaries Who Shaped Modern Graphic Design
Josef Muller-Brockmann
Grid systems in graphic design
Nir Eyal
Hooked: How to Build Habit-Forming Products
George Nelson
How To See
Josh Seiden
Lean UX: Applying Lean Principles to Improve User Experience
David Airey
Logo Design Love: A Guide to Creating Iconic Brand Identities
David Ogilvy
Ogilvy on Advertising
Paul Rand
Paul Rand: A Designer's Art
Adham Dannaway
Practical UI
Ethan Marcotte
Responsive Web Design
Jake Knapp
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Erik Spiekermann
Stop Stealing Sheep & Find Out How Type Works
Marty Neumeier
The Brand Gap
James Felici
The Complete Manual of Typography
Rick Rubin
The Creative Act: A Way of Being:
Donald Norman
The Design of Everyday Things
Johaness Itten
The Elements of Color
Jesse James Garett
The Elements of User Experience: User-Centered Design for the Web
Patrick Lencioni
The Five Dysfunctions of a Team
Jan Tschichold
The New Typography
Kenneth H. Blanchard
The One Minute Manager
Blair Enns
The Win Without Pitching Manifesto
Ellen Lupton
Thinking with Type
Jan Tschichold
Treasury of Alphabets and Lettering
Emil Ruder
Typographie: A Manual on Design
#4. Good design makes a product understandable.